Prime Route Supplies - Leading FMCG Distributor in Tanzania

About Prime Route Supplies

Your trusted partner in FMCG distribution across Tanzania

Leading Distribution Network

Prime Route Supplies stands as Tanzania's most preferred distributor for fast moving consumer goods. Our vast knowledge and experience in the field of retailing, CFA & distribution of FMCG products comes from our years of dedicated service in the industry.

What Sets Us Apart

Our extensive coverage and robust network infrastructure distinguish us from the competition. We have built strategic partnerships and distribution channels that ensure efficient delivery and market penetration across Tanzania.

📈

Market Expertise

Deep understanding of Tanzanian market dynamics and consumer behavior

🌍

Extensive Network

Comprehensive distribution network covering urban and rural areas

🤝

Trusted Partnerships

Long-standing relationships with leading FMCG brands and retailers

Our Product Range

Comprehensive portfolio of fast moving consumer goods

Coca-Cola

Premium cola beverages and soft drinks for refreshing taste and quality

Pepsi

Popular cola and carbonated beverages for every occasion

Local Juices

Fresh Tanzanian fruit juices and natural beverages

Nivea

Premium skin care products suitable for African skin and climate

Vaseline

Quality skin protection and moisturizing products

Local Beauty Products

African beauty and hair care products for local preferences

Colgate

Complete oral hygiene solutions for healthy teeth and fresh breath

Oral-B

Professional dental care products and toothbrushes

Close-Up

Fresh breath toothpaste and oral care solutions

Exercise Books

Quality educational materials for Tanzania's learning institutions

Pens & School Supplies

Essential stationery items for students and offices

Always

Women's health and sanitary products for comfort and protection

Softcare

Soft tissue papers and hygiene products for households

Tissue Papers

Quality tissue products for household cleanliness

OMO

Powerful laundry detergent for effective cleaning

Surf

Quality washing powder for bright and clean clothes

Local Soaps

Traditional and modern soaps for household cleaning needs

Eveready

Reliable batteries for radios, torches and electronic devices

Duracell

Long-lasting power solutions for all your devices

Tiger Head

Dependable battery power for everyday electronics

Sportsman

Licensed tobacco products distributed in compliance with regulations

Embassy

Premium cigarette brand for adult consumers

Local Cigarette Brands

Tanzanian tobacco products following local regulations

Nyota

Essential lighting candles for homes across Tanzania

Mwanga

Quality household candles for urban and rural areas

Household Candles

Reliable lighting solutions for everyday use

Sleepwell

Comfortable mattresses for quality sleep and rest

Dozy

Quality sleeping solutions for homes and businesses

Local Mattresses

Affordable mattresses for Tanzanian homes and hospitality

Our Core Values

The principles that drive our success and partnerships

⚖️

Discipline and Professionalism

Maintaining the highest standards in all our business operations and client relationships

🔄

Embrace and Drive Change

Adapting to market dynamics and leading innovation in distribution strategies

📚

Pursue Growth and Learning

Continuously expanding our knowledge and capabilities to serve clients better

👥

Build Positive Team Spirit

Fostering a collaborative environment that promotes teamwork and family values

🔥

Be Passionate and Determined

Approaching every challenge with enthusiasm and unwavering commitment

⚡

Do More with Less

Maximizing efficiency and delivering exceptional value through smart resource management

What Our Clients Say

Don't just take our word for it - hear from our satisfied customers

"Prime Route Supplies has been our trusted distribution partner for over 2 years. Their extensive network and reliable service have helped us reach customers across Tanzania efficiently."

Sarah Mwangi

Operations Manager, Beverage Plus Ltd

"Working with Prime Route has transformed our market presence. Their professional team and deep understanding of the Tanzanian market have exceeded our expectations."

James Kimaro

Sales Director, East Africa Consumer Goods

"The reliability and professionalism of Prime Route Supplies is unmatched. They've helped us expand our retail partnerships significantly across urban and rural areas."

Grace Mollel

Regional Manager, Quality Products Tanzania

"Prime Route's expertise in FMCG distribution is evident in every interaction. Their commitment to excellence and customer satisfaction makes them our preferred partner."

Michael Ndege

Business Development Manager, Coastal Distributors

"Their extensive knowledge of local market dynamics and consumer behavior has been invaluable for our brand's success in Tanzania. Highly recommended!"

Amina Hassan

Marketing Director, Premium Brands East Africa

"The team at Prime Route Supplies goes above and beyond. Their distribution network has enabled us to reach new markets we never thought possible."

Robert Mushi

CEO, Northern Tanzania Trading Co.

Tanzania's Most Preferred FMCG Distributor